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CV Life

About Us

Coventry Sports Foundation is a charitable Trust and limited company registered in England, with a mission to;

provide a wide range of sporting, recreational, educational and social activities to under-represented and disadvantaged community groups and individuals within Coventry.

Coventry Sports Foundation

Coventry Sports Foundation represents a management merger that was finalised in April 2000, between two formerly independent Trusts in Coventry - Centre AT7 Trust Ltd, which targeted inner city deprivation in the North East of the city from its Sports Centre base Centre AT7; and The Midland Sports Centre for the Disabled Trust Ltd, which aimed at providing sporting services and opportunities to disabled participants around the Midlands from its Sports Centre base at The Midland Sports Centre. In 2008, the new Xcel Leisure Centre replaced the Midland Sports Centre.

In 2004, the Foundation also assumed the management of the Alan Higgs Centre in Allard Way, under contract with the Alan Higgs Centre Trust who had funded the construction of this magnificent centre in an effort to reach communities within another important area of regeneration within the city. Therefore, the Foundation now reaches those in the North East of Coventry from Centre AT7; the South East of the city from The Alan Higgs Centre; and the South West of the city from the Xcel Leisure Centre.

CV Life

As of the 1st September 2018, Coventry Sports Foundation has been operating under the new name and brand of CV Life.

The name ‘Coventry Sports Foundation’ has served us well, but times are changing. We have always said that we are about more than just sport and that is becoming more evident within the broad range of services that we provide. In addition to sporting and non-sporting activities within our centres we have an extensive programme of development work that impacts people and communities in all parts of Coventry.

That work is set to grow and develop even more in the future, with much of that activity not necessarily being sport related, but more about encouraging people to be active in ways that suit them and their interests and needs.

With the way that the work we do is continually changing and growing, it is the perfect time to create a new name and identity that better reflects what we want our organisation to become in the future.

A unique aspect of CV Life’s delivery is through its Community Development function, where a wide range of activities are programmed and delivered completely outside of any of the leisure centres, in community and neighbourhood locations. The aim of the Community Development Department is to reach people within their own community environments and address barriers to participation through breaking down inhibition within familiar neighbourhood settings.

Whilst the Community Development Department has traditionally delivered sports development activities such as coaching programmes, outdoor adventure, holiday and after school sports sessions, it has also successfully launched a performing arts dimension that explores the connection between the arts and sports through activities such as dance, movement, drama and singing.

Currently, the vast range of programmes that are delivered both within the leisure centres and the community locations means that CV Life has in excess of 1.25 million usages per year.

The range of provision currently undertaken by CV Life include:

  • Management of Community Sports and Leisure facilities
  • Educational Sporting Schemes
  • Sports Coaching Programmes
  • Performing Arts Programmes
  • Youth Activities
  • Youth Diversion Programmes
  • Outdoor Adventure Activities
  • Leisure Training Programmes
  • Environmental Management of Projects
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